Complicated Relationship Between the Federal, State, and...

The relationship between the federal government of the United States and the state and local governments is unique. This relationship in the modern age has become more interconnected and complicated than ever before. The weaknesses of American Federalism has never been as glaringly obvious as it was in the response by state, local and federal governments to the devastation of Hurricane Katrina. Failures by multiple elected officials and government agencies exacerbated an already dire situation by delaying much needed aid to the gulf region. This, combined with a fundamental misunderstanding of the physical geography of the region, led to policies that weakened the coastline and made New Orleans extremely susceptible to hurricane damage.†¦show more content†¦Federal agencies failed to respond to multiple attempts by both private and public institutions to warn of the possibility of a large scale disaster spurred by a land falling hurricane. An independent study financed by th e Federal Emergency Management Agency (FEMA) and completed more than a year before Katrina, found that New Orleans was the U.S. city most susceptible to hurricane damage. FEMA elected to take no further action than to circulate the results of the report to the organization. Some think this may have been worsened by the decision to place FEMA under Department of Homeland Security, which decreased funding and restricted natural disaster response resources. The federal government also failed the gulf region in the policy decisions made concerning the management of natural resources in the area and the effect on its physical geography. One of these programs was called the Mississippi River Gulf Outlet or MRGO. The purpose of this project was to provide an economic boost to the region by increasing river traffic, and also aid in the recurring flood water issues in the Mississippi Delta Region. A byproduct of the project was that it increased the flow of water south to New Orleans. Government subsidies were given to companies drilling in the New Orleans region for oil and natural gas even though this was causing the city to slowlyShow MoreRelatedThe Consequences of an Increasingly Globalized World Essay1330 Words   |  6 Pagesdramatically changed the context in which nation-states operate and, in turn, the central governments’ ability to govern in a truly democratic manner. With this in mind, this essay will address the questio n of whether the federal principle of governance is applicable to all or only certain states. It will argue that as the forces of globalisation continue to operate, the federal principle will gradually become the most attractive option for all democratic states as they contend with its consequences. TheseRead MoreFederalism and the Triad of Powers in America819 Words   |  3 Pagesnation, we are left with a complicated crisis as to whose job it is to do what and who exactly should be taking care of any bad situation that seems to pop up with daily life anywhere in the world, but in this case, America. Certain governmental systems, such as Federalism, can be considered a solution to these crises. Federalism can be defined as the relationship between the individual state governments of America and the national or federal government of the United States; and works to balance theRead MoreA Brief Note On The United States And Non Governmental Organizations1496 Words   |  6 Pages1 LITERATURE REVIEW Local refugee resettlement agencies like New American Pathways assist newly arrived refugees in restarting their live in Atlanta, Georgia. In order to provide for newly arrived refugees New American Pathways has to rely on State funded resources. Even though refugee resettlement agencies like New American Pathways are non-governmental organizations. they still rely heavily on State government funding. In this Literature review I examine the history of refugee policy, howRead MoreA Free Fair Election Is The Keystone Of Every Democracy1429 Words   |  6 Pagesby the government, and thus, their future. The US has been in the forefront in democracy since the year 1788 when the Constitution was ratified. However, the electoral tradition was established during the colonial time and it is rooted in the British history (Carter, 2002). The American electoral system is complicated and confusing. It has been designed to ensure universal suffrage to all women and men who are the United States citizens of age eighteen years and above. In the United States, electionsRead MoreEssay on Tax Reform in The United States1627 Words   |  7 PagesThe current tax policy in the United States is very confusing and it is very costly for our government to administer it. It is in the best interest of our country and its citizens to revise or replace our current tax policy. While most taxpayers agree that tax reform is necessary for our country the problem they encounter is the difficulty they experience when trying to understand all the political terms used when discussing tax reform. This paper is an attempt to help the taxpayers of our countryRead MoreThe Indian Claims Commission And The Civil Rights Movement806 Words   |  4 Pagesrelations between the United States Federal Government and Native American tribes. It was established under the Indian Claims Act in 1946 by the United States Congress to hear claims of Indian tribes against the United States. According to Rosier (2003) the impetus to create the ICC came from three main sources. Native Americans and white political leaders had been calling for a commission separate from the backlogged U.S. Court of Claims since 1910. Assimilationists intent on terminating federal guardianshipRead MoreThe Economics of Healthcare958 Words   |  4 Pagescreated by relationships between consumers and pr oducers, and an implicit agreement between these two basic parties regarding the value of a good or service is reached simply by determining what price producers can produce at and what price consumers are willing to pay; the connection between producer and consumer is direct (Prasch, 2008). Even in situations where this is complicated by the existence of separate manufacturers, wholesalers/distributors, and retailers, the basic relationship remains theRead MoreThe Future Of The Labor Union1274 Words   |  6 Pageswhich often involved manufacturing and large companies, to smaller and medium-sized companies outside of manufacturing. In the recent past, potential union members have spread into a larger set of companies. This makes collective bargaining a more complicated task, as union leaders must work with a larger set of managers and often have a harder time organizing employees. (Unions: Do They Help Or Hurt Workers? | Investopedia, n.d.)† How unionization affects individual employees, management, and companiesRead MoreCjus254 Unit 5 Ip1349 Words   |  6 PagesRobert Yarbrough CJUS254-1601A-01 Professor: Joseph Moore Abstract My director is not aware of the relationships between the Department of Homeland Security and private sector companies. She has requested an information paper that shows her why these relationships are important, as well as how the DHS uses these companies as a tool for the protection of critical infrastructure and key resources. To: Director, Executive Secretariat of the Office of the Secretary, DHS From: Action OfficerRead MoreEssay on Discovering the Relationship Between the Law and My School1172 Words   |  5 PagesDiscovering the Relationship Between the Law and My School Grand Canyon University EDA-555 August 8, 2012 Sitting down to chat with any lawyer proves to be a difficult task unless of course you are paying them. This was the case when attempting to complete this assignment as well, as our school lawyer represents several schools in the area and he was busy working with another school. Instead the questions were asked of our school principal, and our school superintendent over lunch during

My Personal Thoughts on God, Ethics and Knowledge Free Essays

The three components that make up my Christian worldview are God, ethics, and knowledge because they have molded my thinking, life experiences, accompanied with a wealth of knowledge through education and life decisions. Experience God and doing the will God is one of those components. Because of my faith in God I have learned how to trust and depend on him unconditionally for everything. We will write a custom essay sample on My Personal Thoughts on God, Ethics and Knowledge or any similar topic only for you Order Now In addition; being grateful for the trials and tribulations where miracles had the opportunity to be birthed into manifestation. For example, when my mother was hospitalized and my pager went off twenty times God was warning me that trouble was ahead. I had cried for two weeks earlier before the incident and I thought I was mourning for my friends mother, who was hospitalized and in reality I was mourning my own mother’s death. One of the greatest decisions that I ever made was when I turned my life over to God and allowed his perfect will to come into my world. By doing that it gave me the chance to gain a Christian education and teachings throughout the bible. Because without those teachings and understanding it would be impossible to understand things that happen in life otherwise, but he equips you at all times. The word of God has given us the road map to ethics, and the consequences for doing the right and wrong things in life. Ethics plays a vital role in this because it is the principle of dealing with what is right or wrong, and the morals that one possess. When you obey God he blesses you; however if you disobey him he will allow a curse to come upon you. The obedience opens up doors that otherwise would have been closed. People tend to give you favor in life, and they don’t even recognize why they are doing what they are doing at the time. I call this walking in the Fog or walking in the favor of God. When God tells you to give a person something and you don’t even know why you are doing it. Like when I purchased a car to run around and do errands, but after I had done the repairs on the car God told me to give the car away. This was a car that I had paid for with cash, and God instructed me to just give it away and don’t look back. I did it because I am crazy for Jesus, and I don’t need any explanations, he is always there, just pay attention. The word of God is knowledge that can change your life as you get to know the word and doing the will of God. This knowledge is very important for your educational growth, and spiritual well being. God wants you to have a personal relationship with him, and wants us to open our hearts and converse with him. He knows your story and how it will end up, your job is to just trust and depend on your heavenly father. He will reveal himself, his purpose for your life, and instructions once you invite him into your thoughts. God says to have faith the size of a mustard seed, and faith without works is dead. I have learned to take him at his word and life will become a dream turned into reality. Without any knowledge it is impossible to please God, and there is not anything to base your beliefs and values on in life. Which is where you knowledge comes from, and there are different types of knowledge. For example, knowledge that you acquire in a career, or the knowledge of God from spending time with him in the word. My beliefs are based on the word of God, and the way he wants me to live. Because of me paying attention to the word of God I have made better decisions in my personal, academic and business life. The Word of God is the best teaching that anyone can receive when the mind opens up to receive the directions. By allowing God, his knowledge, and teaching me how to live an ethical lifestyle my life has become very fulfilling and broader. God’s Holy Spirit is our personal teacher to educate us on how to treat people, and live a life peacefully. You know do unto others as you would have them due unto you. He also wants us to love Him and confess our sins when we have committed one. The only way to know this for one self is to open your heart and mind and invite the Holy Spirit into your temple so that one can have a life changing experience for the good. My three components that make up this Christian worldview are God, ethics and knowledge because they have molded my thinking, life experiences accompanied with a wealth of knowledge through education and life decisions. How to cite My Personal Thoughts on God, Ethics and Knowledge, Papers

Kimora Lee Simmons free essay sample

Best friend (who also served as maid of honor at Kimoras wedding) is model/actress Tyra Banks. She has two daughters, Ming Lee Simmons (born January 21, 2000) and Aoki Lee Simmons (born in 2002). Both are models for Baby Phat Clothing. Ex-daughter-in-law of Daniel Simmons; ex-sister-in-law of Joseph Simmons and Daniel J. Simmons. Kimora is half African-American, one quarter Korean and one quarter Japanese. Father Vernon Whitlock Jr is African-American and mother Joanne Kyoko Perkins is half Korean, half Japanese. Is a client of nutritionist-to-the-stars, Oz Garcia. Cites Red Lobster Restaurants the favorite eatery of her childhood. Her mother, Kyoko Perkins, is a former Social Security Administrator. Growing up in St. Louis, Missouri, other children called her Chinky giraffe because of her height and Asian ethnic ancestry. At fifteen, before she had her drivers license, she bought herself a secondhand BMW drop-top. She got into a car accident and had to have 40 stitches in her face. We will write a custom essay sample on Kimora Lee Simmons or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Daughter of Vernon Whitlock Jr. , who is black, and his wife, Joanne Perkins, who is half Korean, half Japanese. Russell Simmons, whom she later married, sent bouquets of flowers to her agency to woo her. The bouquets were so large and heavy that they required two men to move them. At thirteen, she had an exclusive contract modeling for Coco Chanel. She and Karl Lagerfelds three other fashion models Bernadette Jurkowski, Shoshanna Fitzgerald and Olga Sobolewska were dubbed the four Karlettes. Once Karl Lagerfeld had transformed her into one of the worlds top fashion models, he resented her attitude and called her a $5,000-tote-bag- wearing monster. She bought much of the artwork and furniture from Gianni Versaces estate after his murder. Although she is friends with model Devon Aoki and hired her for a Baby Phat ad campaign, she denies that her daughter Aoki is named after the model. Janice Dickinson wrote of a rivalry between herself and Kimora when they both were on Americas Next Top Model (2003) in her book, Everything about Me is Fake and Im Perfect. Dickinson admits that she criticized Kimoras fake hair and nails, but says that she would have been much nicer if Kimora had shown up on time for filming. She has an annual income of ? 9,400,000. Tyra Banks is the godmother of her daughter Ming Lee Attended Lutheran High School North in St. Louis, Missouri. Her fiance is Djimon Hounsou. Expecting her third child, and her first with Djimon Hounsou, due late 2009. Has a son, born May 30, 2009, with Djimon Hounsou. Kimora has 3 children. Where Are They Now (March 2002) Creative Director of Baby Phat Clothing (October 2007) Has her own Reality TV Show called Kimora: Life in the Fab Lane (2007) on The E! Channel and Style Network.

Wellbeing And Autistic Spectrum Disorder Essay Example

Wellbeing And Autistic Spectrum Disorder Essay I work as the Health A ; Safeguarding Manager at a residential school for kids aged 5-19 with Learning Disabilities. Over 50 % of these have a diagnosing of Autistic Spectrum Disorder ( ASD ) . For the intent of this TMA I am traveling to concentrate on those of this group who have severe larning disablements and associated disputing behavior and are placed with us as a 38 hebdomad residential arrangement ; hence traveling place to household during school vacations. This amounts to 42 % ( 20 ) of the entire population I work with. ASD is defined as holding communicating jobs with address, facial looks, gestures, and organic structure linguistic communication ; jobs in societal interaction such as relationships, hapless societal accomplishments, deficiency of apprehension and empathy/insight, and inappropriate oculus contact ; and jobs with flexibleness of idea, being stiff and immune to alter, and showing obsessive and ritualistic behaviors. OASSIS describes ASD as compromises childhood, and has a ruinous consequence on mundane life.A It impairs effectual communicating with and understanding of others, societal ability and flexibleness, and sets apart those with ASD from their more normal equals ; it besides gives rise to high degrees of anxiousness ( World Wide Web. oasis.co.uk ) . How so to analyze the significance of wellbeing and show the publicity of this in a group of kids and immature people already at a disadvantage through how their diagnosing impacts on them daily. As wellness and well-being is an of import portion of my function I thought it peculiarly relevant to concentrate on this more complex group who can non pass on their demands and wants efficaciously. We will write a custom essay sample on Wellbeing And Autistic Spectrum Disorder specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wellbeing And Autistic Spectrum Disorder specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wellbeing And Autistic Spectrum Disorder specifically for you FOR ONLY $16.38 $13.9/page Hire Writer What is wellbeing? The Cambridge Dictionary Online defines wellbeing as the province of experiencing healthy and happy , which fits with my initial ideas on the significance of this. But, as discussed in Unit 5 of Block 2 the term is a wide one and based on a more holistic attack ( K346, Block 2, Unit 5, p.68 ) . Health plays a big portion in a individual s well-being, with wellness in itself being a wide topic. Health covers both physical and mental/psychological wellness. The BMA ( 2006 ) cited a scope of factors that can impact mental wellness, such as exercising, diet, speaking about feelings and larning new accomplishments, entree to originative activities, and the environment a individual lives in ( K346, Block 2, Unit 10, Activity 10.9, Child and Adolescent Mental Health: a Guide for Healthcare, p. 33 ) . This fits with the holistic accent of the term as it is based in the basic demands of mundane life. In my workplace we were, up until April 2011, inspected by OFSTED under the five results from Every Child Matters: Change for Children that the Department for Education and Skills ( 2003 ) stated were cardinal to wellness and well-being in childhood. These were, as listed in Unit 5 ( K346, Block 2, Unit 5, p.69 ) Bing healthy Staying safe Enjoying and accomplishing Making a positive part Achieving economic well-being Indeed, the personal attention files for our immature people were based on these results which placed wellbeing at the Centre of service bringing, and aimed to supply grounds that wellbeing was being monitored, addressed and promoted. We now know that ECM is defunct and it appears there will be more accent on safeguarding and cultural and diverseness demands from an inspectorate point of position. This is following the Munro Review into Child Protection ( hypertext transfer protocol: //www.education.gov.uk/munroreview/ ) which is presently driving the policy in monitoring and farther developing societal attention services for kids and immature people. I feel this so demonstrates that the significance of wellbeing on paper in my workplace and company is led by the current policy driver and inspectorate outlooks. Indeed, attention staffs are being asked to get down looking at accommodating attention files to show grounds that the new cardinal results during review are covered within the certification available. This so appears to be policy led instead than led by the demands of the kids and immature people we care for. Bradshaw and Mayhew ( 2005 ) compartmentalise wellbeing into four groups. Physical wellbeing which includes diet, maltreatment, disregard, mortality, morbidity and accidents ; cognitive well-being related to education attainment ; behavioral well-being related to alcohol, drugs, baccy and offense ; and emotional well-being related to mental unwellness, self-esteem and felicity ( K346, Block 2, Unit 5, p.68 ) . I would reason this concept of wellbeing encompasses best the wide significance of such a subjective term, and though policy accent may alter, new constructs can be incorporated into at least one of the four groups. Before I look at the significance and publicity of wellbeing within my chosen group based on Bradshaw and Mayhew ( 2005 ) wellbeing groups, I besides need to see how well-being is measured for this group. Subjective tools such as a Quality of Life Tool as discussed in activity 5.6 and 5.7 ( K346, Block 2, Unit 5 ) rely to a great extent on kids and immature people holding the cognitive ability to be able to reply the simple inquiries. My chosen group map at a really low degree and utilize augmentative communicating AIDSs such as Picture Exchange Systems ( PECS ) merely to let them to hold a successful twenty-four hours without intensifying anxiousnesss. For this group of people their wellbeing depends on placing schemes to understate their anxiousness, this is a precedence. I would reason that a step of wellbeing for this group is based on the recording of what they have been able to entree and accomplish daily without presentations of disputing behavior. Though I concur with Action for Children s stance that kids s positions need to be listened to in estimating their positions on their ain well-being ( K346, Block 2, Unit 5, Activity 5.4 ) , the profound communicating troubles within this group make immense barriers to enable this. By interceding closely with the parents and other professionals involved in the attention of my identified group we are able to advance their personal well-being through the voices of those closest to them. This was felt to be of import in Annette Koshti-Richman s article Listening to parents and carers of kids with disablements which emphasised the demand for professionals to keep unfastened communicating channels with parents ( K346, Block 2, Unit 9, Activity 9.13 ) . My ain experience has shown me that parent s discovery, or are still happening coming to footings with their kid holding an ASD diagnosing really hard. As described in Unit 9 ( K346, Block 2, Unit 9, p.106 ) parents speak of a sense of loss-of the possible activities, accomplishments and escapades that the kid will non be able to hold .. By keeping communicating channels with parents, and recommending for the kids within the wellness services that can happen their ambitious behaviors hard to pull off ( a barrier to wellbeing ) , the well-being of both the kid and parent/s is promoted through family-centred attention. In unit 7 ( K346, Block 2, Unit 7 ) we looked at resiliency theory based on doing good despite inauspicious fortunes , which focuses on kids s strengths instead than exposures ( K346, Block 2, Unit 7, p.91 ) . Though the parents of my mark group do by and large hold high outlooks for them, the immature people s exposures are overpowering and bound development of resiliency. They have no penetration into how their behavior impacts on others, or if others behaviour is harmful to them. They have no job work outing or life- accomplishments and need motivating from a cardinal grownup at all clip to run into their basic day-to-day life demands. The accent is more around maintaining safe ; but in making so we are restricting their experiences based on their behavior presentation and unwittingly non advancing resiliency. For the parents resiliency is promoted. As this group pass the school-holidays at place the bulk of parents have support from paid carers which provides consistence and supports the parent s well-being. This provides modus operandi for the immature people so advancing their well-being. We can mensurate whether their degree of well-being is maintained through vacation periods by whether parents have to entree the exigency contact for support due to escalation in behavior, or return early to school on an exigency respite footing. To avoid this parents are encouraged to take portion in developing behaviour support programs which can go on over the vacation periods. Returning to Bradshaw and Mayhew ( 2005 ) wellbeing groups how is wellbeing promoted or challenged within my mark group? Physical well-being: in activity 6.11 we looked at the wellness of kids in attention ( K346, Block 2, Unit 6, Activity 6.11 ) . The article by Rodrigues ( 2003 ) indicated that kids in attention have higher physical and mental wellness demands and that local attention services do non run into these demands. Unmet needs encompassed alveolar consonant, GP, and optician. Through service degree understandings we guarantee wellness appraisals are completed six-monthly, our GP visits hebdomadally to help building-up a curative relationship with the immature people helping wellness monitoring and signposting to secondary attention services. Our tooth doctor is a specific larning disablements dentist pro-active in run intoing unwritten wellness demands. An optician visits yearly and is adept at function drama and accommodating trials to single tolerance degrees. I therefore feel we do non hold any unmet wellness demands in a group in attention with complex demands. Due to a profuseness of hazard appraisals and a civilization of continual dynamic hazard appraisals accidents are minor ; hurts tend to happen in staff due to aggressive behaviors. Diets are individualised and height and weight are closely monitored. Due to the stable and monitored environment the immature people are in, disregard and maltreatment is non in grounds. This may be more of a hazard during school vacations when parents have the force per unit areas of caring for the immature individual. Cognitive well-being: through being placed with us cognitive wellbeing has been identified as a concern and documented within statements of educational demands. Through statutory reappraisals this is monitored and governments are happy that they attend school daily. The educational attainment of my mark group is improbable to of all time be that above a three twelvemonth old. Through the Education Act 1996 ( www.legislation.gov.uk ) for those aged 5-16 instruction is mandatory. Due to the low degree of operation of this group it is difficult to show how their cognitive well-being is being addressed via schoolroom activities. The school does integrate a life-skills attack concentrating on bettering self-care accomplishments which will be more good to them in maturity, therefore bettering long-run well-being. Behavioral well-being: within my group entree to drugs, intoxicant and baccy is limited. The immature people are neer entirely within the residential environment or in the community. Their behaviour presentation when dying and therefore disputing creates barriers to overall well-being and may take onto the demand for drug therapy ; when inauspicious side-effects develops this so impacts on well-being. Emotional well-being: in Activity 5.6 ( K346, Block 2, Unit 5 ) we looked at what is of import in stripling s quality of life ; relationships with equals was found to be really of import. Due to my groups really hapless societal accomplishments their relationships tend to be merely with the grownups caring for them. I can happen no research that demonstrates deficiency of equal support for this group is damaging to them, possibly as they lack the penetration to seek it out in the first topographic point. In activity 10.3 ( K346, Block 2, Unit 10 ) we examined psychological emphasis and anxiousness in immature people and how this impacts on wellbeing. Inability to develop accomplishments in deciding jobs and stressors was found to be damaging. My group live in a ageless anxiousness province and can non get by with the slightest alteration. Their emotional well-being is continually undermined through their status. By supplying an environment that is unagitated and familiar and fixing them for alteration we try to equilibrate this facet of well-being, though it is a changeless challenge. In activity 10.6 the nature of kid and adolescent mental wellness jobs ( K346, Block 2, Unit 10 ) the article discussed that those with terrible larning disablements have a high incidence of mental wellness jobs every bit good as their upset. We monitor mental wellness through our service degree understanding with CAMHS. The complex demands of this group mean they receive regular reappraisals. In decision the significance of wellbeing in this group is difficult to specify due to their associated jobs through their diagnosing. Though their well-being is promoted through robust wellness monitoring and run intoing their daily life demands, we can non supply any longer than that as they can non pass on their demands more to the full. They are to the full safeguarded to such an extent that their every move is monitored ; and for this group of immature people I feel this is necessary as to make any other would direct them gyrating as they are unable to get by with the normal challenges of mundane life, and that in itself would be barbarous.

Ten Facts About the State of Missouri

Ten Facts About the State of Missouri Population: 5,988,927 (July 2010 estimate)Capital: Jefferson CityLand Area: 68,886 square miles (178,415 sq km)Bordering States: Iowa, Nebraska, Kansas, Oklahoma, Arkansas, Tennessee, Kentucky and IllinoisHighest Point: Taum Sauk Mountain at 1,772 feet (540 m)Lowest Point: St. Francis River at 230 feet (70 m) Missouri is one of the 50 states of the United States and it is located in the Midwestern portion of the country. Its capital is Jefferson City but its largest city is Kansas City. Other large cities include St. Louis and Springfield. Missouri is known for its mixture of large urban areas such as these as well as its rural areas and farming culture.The state has most recently been in the news however because of a large tornado that destroyed the town of Joplin and killed over 100 people on May 22, 2011. The tornado was classified as an EF-5 (the strongest rating on the Enhanced Fujita Scale) and it is considered the most deadly tornado to hit the U.S. since 1950.The following is a list of ten geographic facts to know about the state of Missouri: Missouri has a long history of human settlement and archaeological evidence shows people living in the area since before 1000 C.E. The first Europeans to arrive in the region were French colonists descended from French colonists in Canada. In 1735 they founded Ste. Genevieve, the first European settlement west of the Mississippi River. The town quickly grew into an agricultural center and trade developed between it and surrounding regions.By the 1800s the French began arriving in the region of present-day Missouri from New Orleans and in 1812 they founded St. Louis as a fur trading center. This allowed St. Louis to grow quickly and become a financial center for the region. In addition in 1803 Missouri was a part of the Louisiana Purchase and it subsequently became the Missouri Territory.By 1821 the territory had grown considerably as more and more settlers began to enter the region from the Upper South. Many of them brought slaves with them and settled along the Missouri River. In 18 21 the Missouri Compromise admitted the territory into the Union as a slave state with its capital at St. Charles. In 1826 the capital was moved to Jefferson City. In 1861, the Southern states seceded from the Union but Missouri voted to remain within it but as the Civil War progressed it became divided on opinions regarding slavery and whether it should remain in the Union. The state did stay in the Union however despite a secession ordinance and its being recognized by the Confederacy in October 1861. The Civil War officially ended in 1865 and throughout the rest of the 1800s and into the early 1900s Missouris population continued to grow. In 1900 the states population was 3,106,665.Today, Missouri has a population of 6.114 Million (2017 estimate) and its two largest metropolitan areas are St. Louis and Kansas City. The 2010 population density of the state was 87.1 people per square mile (33.62 per square Kilometer). The main demographic ancestry groups of Missouri are German, Irish, English, American (people who report their ancestry as Native American or African American) and French. English is spoken by the majority of Missourians.Missouri has a diversified economy with major industries in aerospace, transportation equipment, foods, chemicals, printing, the manufacture of electrical equipment and beer production. In addition, agriculture still plays a large role in the states economy with major production of beef, soybeans, pork, dairy products, hay, corn, poultry, sorghum, cot ton, rice and eggs. Missouri is located in the mid-western United States and it shares borders with eight different states (  map). This is unique because no other U.S. state borders more than eight states.The topography of Missouri is varied. The northern parts have low rolling hills that are remnants of the  last glaciation, while there are many river bluffs along the major rivers of the state - the Mississippi, Missouri and Meramec Rivers. Southern Missouri is mostly mountainous due to the Ozark Plateau, while the southeastern part of the state is low and flat because it is part of the Mississippi Rivers alluvial plain. The highest point in Missouri is Taum Sauk Mountain at 1,772 feet (540 m), while the lowest is the St. Francis River at 230 feet (70 m).The  climate of Missouri is humid continental and as such it has cold winters and hot, humid summers. Its largest city, Kansas City, has a January average low temperature of 23ËšF (-5ËšC) and a July average high of 90.5ËšF (32.5ËšC). Uns table weather and tornadoes are common in Missouri in the spring. In 2010 the U.S. Census found that Missouri was home to the  mean population center of the U.S. near the town of Plato. To learn more about Missouri, visit the states official website.ReferencesInfoplease.com. (n.d.). Missouri: History, Geography, Population, and State Facts - Infoplease.com. Retrieved from: infoplease.com/ipa/A0108234.htmlWikipedia.org. (28 May 2011). Missouri- Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Missouri

3 Types of Quotation Errors

3 Types of Quotation Errors 3 Types of Quotation Errors 3 Types of Quotation Errors By Mark Nichol In the following sentences, something about the treatment of a quotation interferes with comprehension. Discussion of the error, and a revision of the sentence, follows each example. 1. â€Å"We are seeing our efforts having some effect on their financial flows. And it’s difficult to get a handle on just how much because of the different illicit ways in which they are handling their finances, but you’ve seen the efforts that our military has taken to take out cash-storage sites, and I think it is our hope and expectation that that will have demonstrable effects. On what order of magnitude, I think it’s difficult to say,† said Lisa Monaco, President Barack Obama’s counterterrorism adviser. It is not until the end of this seventy-seven-word statement that we learn who said it. Attribution of a speaker or writer should occur much sooner, preferably at the end of the first of two or more sentences, or even interrupting two independent clauses within the first sentence: â€Å"We are seeing our efforts having some effect on their financial flows,† said Lisa Monaco, President Barack Obama’s counterterrorism adviser. â€Å"And it’s difficult . . . .† 2. At times, I would succumb to a, â€Å"I’m not sure they’re going to make it† mind-set. When a quotation that represents a categorical statement follows the article a/an or the, no punctuation should precede the quotation: â€Å"At times, I would succumb to a ‘I’m not sure they’re going to make it’ mind-set.† (The phrase can also be written without quotation marks but linked by hyphens: â€Å"At times, I would succumb to a I’m-not-sure-they’re-going-to-make-it mind-set.† However, because that extended phrasal adjective could conceivably be spoken, and it is cumbersome as a hyphenated phrase, the format treating it as a quotation is preferable.) 3. She rallied the crowd by crying â€Å"shame on you, John.† The verb that precedes this quotation should be followed by a comma, and the first word should be capitalized. Also, a cry is a loudly delivered statement, so an exclamation point is appropriate: â€Å"She rallied the crowd by crying, ‘Shame on you, John!’† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:12 Types of LanguageWhat is Dative Case?35 Synonyms for Rain and Snow

MKTG 4050 Essay Example | Topics and Well Written Essays - 250 words - 4

MKTG 4050 - Essay Example ing of Research and Development for Dell’s offerings keeps development cost while still ensuring innovation and high technologically advanced product offering. There are also various products to choose from Dell because of its product expansion strategy that can compete with other leading brands such as HP and IBM. Furthermore, the fast delivery of service and after sales service can be done through online with Dell. The value proposition for Dell is effective for a certain market segment that is after of the idea of both quality and product cost. Dell’s strategy is a low-cost strategy and a portion of focus differentiation considering that it tries to create big consideration on Research and Development for both product and cost. Dell essentially believes that it cannot totally pass on the production cost to its customers so the best way to do is to create better management on its Supply Chain Management system. What Dell tries to emphasize is that a low-cost product offering may not necessarily mean low quality at all, but at some point, there has to be something given up or adjusted in the entire supply chain management system. Dell could not compromise quality and cost together so the best way it does is to outsource its Research and Development. In the end, what makes Dell a personal choice of brand is its ability to maintain affordability without compromising the quality of its product

Systemic Risk and SIFI and Global Economic Crisis Essay

Systemic Risk and SIFI and Global Economic Crisis - Essay Example However, between 1940s and 1980s, there were less bank runs in USA, mainly due to tight legal framework and due to the transformed atmosphere. However, the banking tighter regulation in U.S.A not proved to be satisfactory as more than 250 banks filed insolvency petitions between 1980s and 1990s. In 1990s, Asian countries witnessed an economic turmoil as a result many banks in those regions failed. The issue started with individual bank and slowly enveloped into the whole banking system of a nation and finally impacted the creditworthiness of such nation itself. Likewise, the subprime mortgage crisis occurred in the 2007 -2008 started with U.S financial institutions and U.S banks and finally impacted many financial institutions around the world. However, bank failures or bank runs are not occurring in all the nations. For instance, there is no bank failure at all in Ireland and in Switzerland. Rochet (2008) is of the view that interferences by politicians can play a significant role i n bank runs. Many frequent bank failures and bank runs urged the need to recognise and deter financial agonies in the future well before they commence. Hence, there is a necessity to establish a well-structured supervision system in the financial sector, and it should be given authority to identify â€Å"systemic risks.† Bini Smaghi (2009) is the first to emphasise the theoretical issues of systemic risk, and the agency established for the same is to be well versed in detection of risks, evaluation of risk, and finally giving warnings about risks. (Eijffinger 2009:44). This research will make an earnest effort to elucidate w what is meant by ‘systemic risk’ and discuss the relevance of ‘systemically important financial institutions’ for policymakers and the ways and means to avoid future bank and financial institution failures. â€Å"What is Systemic Risk?† Systemic risk is a peril that is widespread in a nation or the economy as a whole and cannot be avoid ed by coalescing the assets in well-diversified and large portfolios, and it is also called as non-diversifiable risk. Systemic risk starts off in various sizes, shapes and magnitude. In some countries, systemic risk has occurred due to foreign exchange risks and economic shocks and in some other nations, it has occurred due to internal or external war or due to political instability. In between 1992 to 2002, there were about eight regional / global economic crisis happened in Europe, Asia and U.S.A. In case of banks, the systemic risk area includes forex risk and interest rate risks. The low-quality credit assets will first collapse when the systemic risks deteriorate. A portfolio approach is the need of the hour to recognise such unique and susceptible sectors and credit asset allocations, which may witness a negative effect in various economic conditions. Hence, it is essential to structure the portfolio to be fine-tuned methodologically so that the rigorousness of varying macro- economic crisis is minimised. It is to be noted that systemic risk differs from industry to industry. (Joseph 2007:242). As per G10, a systemic risk is one where an incident will activate a deprivation of confidence or diminution of economic value and may result in vagueness that would compel the major segment of the financial system to destabilize due to negative impact on the real economy. Thus, a systemic risk will have four significant ingredients namely erosion of faith, a sudden spurt of vagueness, major segment of the financial system that might be impacted and poignant negative impact on the real economy.†(Eijffinger 2010 :44).†

Manipulation techniques Essay Example for Free

Manipulation techniques Essay Richard is generally a callous person who shows no remorse to anyone or any action. He is duplicitous, manipulative, deceiving. He counter argues, compliments, quickly responds and twists peoples words.  Towards women, he is a different man. He is a very good actor and uses this as an advantage. He normally showers them with compliments and manipulates them.  In act 1 scene 2, Richard is put to the test of making Anne agree to marry him. This would prove difficult, as Richard has killed Annes husband and father-in-law. He compliments her in this scene so much, to pacify her. At this stage, Anne is angry and will not listen to him. For Richard to actually persuade her to marry him would be quite difficult. This is where his manipulation techniques come in. Nay, do not pause: for I did kill King Henry-but twas thy beauty that provokes me. Nay, now dispatch twas I that stabbed young Edward but twas thy heavenly face that set me on. This speech from Richard puts Anne in a very difficult position. She ha a sword in her hand, and he is in a vulnerable position. Anne knows he is a murderer and will feel petrified. This is how he manipulates her, Throughout the scene, there is a certain stichomythia. Where Anne makes fun of Richard and then Richard instantly responds about her beauty. He does not hesitate. Would it were mortal poison, for thy snake!, Never came poison from so sweet a place. He is responding very quickly and does not give up.  Richard says he killed her husband because of her beauty: Your beauty was the cause of this defect. He is saying she is so beautiful that he had to kill her husband so she could be free to marry him. He is trying to make out that she is responsible for her husbands death because he wants to make her feel guilty if she feel guilty, she will be even more vulnerable. He also uses very romantic language your beauty that did haunt me in my sleep. He knows women like to be called beautiful and telling her he killed because of her beauty emphasises how beautiful he finds her. Despite Annes initial hostility, Richards persuasive skills win her over. He is so effective that he makes Anne think Richard has become penitent who is honest and show remorse.  In act 4 scene 4, Richard talks to Elizabeth in a different tone in contrast to Anne. He doesnt shower her with compliments but he gives her ideas of thoughts that could be achieved if she agrees to make her daughter marry him.  Richard acts very innocent towards Elizabeth as if he has done nothing wrong. You speak as if that I had slain my cousins. He is trying to make Elizabeth think that Richard is calm, gentle and caring instead of malicious and cruel. Richard talks to Elizabeth a lot about advantages for Richard marrying her daughter: I do intend to make her queen of England. This would mean Elizabeth would be the queens mother.But mine shall be a comfort to your age. This means they will have children and she will be a grandmother and have a family again.  When Elizabeth sarcastically goes over all the ways he has hurt her family, Richard says, You mock me, madam. This is not the way to win your daughter. Richard answers simply and directly because he does not know what else to say. Faced with Elizabeths bitter sarcasm Richard is no longer being clever, witty and cynical. For the first time, he has met someone who can be more sarcastic than him and he doesnt know how to answer her. She is not frightened of him, so he cannot threaten her and, in any case, he needs her help to marry her daughter. He realises he cant get anywhere with her by being so clever, so he decides to persuade her by talking about what she will get out of allowing him to marry her daughter: wealth, status, grandchildren, he son allowed to return from exile. For the first time in the play, he has to treat someone as an equal.  Richards treatment of Anne in the first extract is different to the treatment of Elizabeth in the second in several ways: He showers Anne with compliments; he talks to Elizabeth about advantages of her daughter marring him; his conversation to Anne is a lot faster and rapid than the one to Elizabeth.

The American Dream in the Works of John Steinbeck and Hunter S. Thompso

Two writers who come quickly to my mind whenever I hear or see images of American patriotism are John Steinbeck and Hunter S. Thompson. As different as these two men are, their writing is similar in that the American Dream constantly fails their characters. Both seek to define America and the American Dream, however, it remains seemingly elusive, and both writers fail to find it. I choose Steinbeck and Thompson because, to me, their writing styles are the same. They have the same lust for language and powerful writing. Their subjects are contemporary; they are not necessarily moral or upright, but are average people. Both view the world in the same sad way, that people are as easily led to beauty as deceit, joy to sorrow and life to death. There are certain truths in their writing that is not expressed elsewhere; consequences that we might not always like to believe exist. I also choose Steinbeck and Thompson in that they are representative of the twentieth century. Steinbeck neatly covers the first half more or less, and Thompson from the sixties to present. Both authors have also experienced a number of failures. Steinbeck has been called sentimental, overdrawn, boring and grossly contrived. While this may be true, for example, the killing of Candy's dog as a metaphor for the killing of Lenny in Of Mice and Men. Steinbeck received attention after Tortilla Flats was published. Since then, he has become one of the most popular authors of the twentieth century and won a Nobel Prize in Literature in 1962. Thompson, who has been called names less polite, continues to be a dynamic force in modern American writing, because he broke conventional rules of writing and journalism. Thompson, who flunked out of Columbia, also worked hard before gaining fame for Hell's Angels. His popularity continues today with his cult following of fans. Rather interesting is that both men are alcoholics. One of Steinbeck's last books is Travels With Charley in which the old man and his poodle take a road trip in a custom built truck named Rosinante. This book is my least favorite; here, sentimental, overdrawn, boring and grossly contrived apply greatly. Steinbeck records faithfully how he procured his truck, meets with his sons one last time before setting off, then hurtles across the country, interviewing cowboys and common people. He makes brief comments on current events suc... ...Fear, the characters are even accused of being un-American. Once in California, the Joads and their friend Casey (the preacher) hear strange talk of "reds". The reds, are of course, communists, and those who are not communists but want to offer people a better standard of living. It is talk of unionizing that ultimately leads to the death of Casey and why young Tom Joad must leave his family. He swears to live out Casey's dream. Thompson, while sitting in a bar in Aspen, finds a former astronaut (whose name was deleted at the insistence of publisher's lawyers), hassling a band that plays songs with some un-American sentiments. Thompson, as Raoul Duke, admonishes the bullish spaceman - "Hey, I'm an American and I agree with every word he says,† When the astronaut is asked by a young boy for an autograph, the spaceman is aghast when the boy rips the slip of paper up, proving just how worthless the spaceman's "heroism" is. So where do we go from here? Is the American Dream all meaningless imagery and puffery symbolism? Or is it something attainable, like money and power? Does it actually exist? If so, why does it elude so many writers and everyday people? The American Dream in the Works of John Steinbeck and Hunter S. Thompso Two writers who come quickly to my mind whenever I hear or see images of American patriotism are John Steinbeck and Hunter S. Thompson. As different as these two men are, their writing is similar in that the American Dream constantly fails their characters. Both seek to define America and the American Dream, however, it remains seemingly elusive, and both writers fail to find it. I choose Steinbeck and Thompson because, to me, their writing styles are the same. They have the same lust for language and powerful writing. Their subjects are contemporary; they are not necessarily moral or upright, but are average people. Both view the world in the same sad way, that people are as easily led to beauty as deceit, joy to sorrow and life to death. There are certain truths in their writing that is not expressed elsewhere; consequences that we might not always like to believe exist. I also choose Steinbeck and Thompson in that they are representative of the twentieth century. Steinbeck neatly covers the first half more or less, and Thompson from the sixties to present. Both authors have also experienced a number of failures. Steinbeck has been called sentimental, overdrawn, boring and grossly contrived. While this may be true, for example, the killing of Candy's dog as a metaphor for the killing of Lenny in Of Mice and Men. Steinbeck received attention after Tortilla Flats was published. Since then, he has become one of the most popular authors of the twentieth century and won a Nobel Prize in Literature in 1962. Thompson, who has been called names less polite, continues to be a dynamic force in modern American writing, because he broke conventional rules of writing and journalism. Thompson, who flunked out of Columbia, also worked hard before gaining fame for Hell's Angels. His popularity continues today with his cult following of fans. Rather interesting is that both men are alcoholics. One of Steinbeck's last books is Travels With Charley in which the old man and his poodle take a road trip in a custom built truck named Rosinante. This book is my least favorite; here, sentimental, overdrawn, boring and grossly contrived apply greatly. Steinbeck records faithfully how he procured his truck, meets with his sons one last time before setting off, then hurtles across the country, interviewing cowboys and common people. He makes brief comments on current events suc... ...Fear, the characters are even accused of being un-American. Once in California, the Joads and their friend Casey (the preacher) hear strange talk of "reds". The reds, are of course, communists, and those who are not communists but want to offer people a better standard of living. It is talk of unionizing that ultimately leads to the death of Casey and why young Tom Joad must leave his family. He swears to live out Casey's dream. Thompson, while sitting in a bar in Aspen, finds a former astronaut (whose name was deleted at the insistence of publisher's lawyers), hassling a band that plays songs with some un-American sentiments. Thompson, as Raoul Duke, admonishes the bullish spaceman - "Hey, I'm an American and I agree with every word he says,† When the astronaut is asked by a young boy for an autograph, the spaceman is aghast when the boy rips the slip of paper up, proving just how worthless the spaceman's "heroism" is. So where do we go from here? Is the American Dream all meaningless imagery and puffery symbolism? Or is it something attainable, like money and power? Does it actually exist? If so, why does it elude so many writers and everyday people?

Brand and Lifebuoy

Industry Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL, Wipro, Godrej, Nirma, and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8,678 Crores1. The soap industry in India is classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy was first produced in 1895 in the UK. Though the soap is no longer produced in the UK, it is still produced in many countries around the world and is the market leader in every Asian market that it is sold. The brand is very popular among the rural population with more than 50% of its sales in rural Asia. With a goal to provide affordable and accessible hygiene and health solutions to everyone. Lifebuoy sponsors a Health Education Program in India and has reached more than 70 million people with this initiative. Marketing history of lifebuoy Lifebuoy was launched in India in 1935. Originally Lifebuoy was positioned as a masculine soap with sports and fitness as the background theme in its advertisement. The epic 1992 football advertisement with the jingle ‘Lifebuoy hai jahan, Tandurusthi hai wahan' (Wherever Lifebuoy is, health is there) positioned it as masculine soap. The soap contained carbolic acid which gave it its typical red color and odor. Lifebuoy went through a major brand repositioning in 2002 when it shed it masculine image and positioned itself as a family soap. The company changed the colour, shape and odour of the soap to appeal to all members of the family. The company adopted a new jingle ‘Koi Darr Nahin' (No Fear)(sample adv) with 100% protection against germs as the selling point. Today Lifebuoy is an umbrella brand for different products like Hand Sanitizer, body wash, bar soap, hand wash, Men body wash and Clear skin. For the rest of our report, we will only discuss Lifebuoy soap bar and its post 2002 marketing strategy. Marketing Strategy The marketing strategy of Lifebuoy is closely linked with its vision of fulfilling the intrinsic desire of everyone to be clean, active and healthy. Segmentation and Targeting: The segmentation strategy of Lifebuoy is focussed on price and health awareness. Since the vision of the brand is to provide hygiene to all classes of the society purchasing power of the consumer is a major factor. A few pointers towards it segmentation strategy * Geographic region are of no significance * Demographic characteristics like Age, Family size, Gender and Occupation are not of any significance. * Lifestyle and persong^ty are of no significance Using the above information, the segmentation and targeting of Lifebuoy is given as below Geographic: Tier 2 cities, Semi-Urban and rural areas Demographic: Income group – Middle class and lower middle class behavioral: * Occasion – Regular * Benefits – 100% germ protection A brief on Psychographic profile of the target customer is given in the next section. Hence, Lifebuoy targeting strategy clearly falls in between selective specialization and full market coverage. Psvchographic Pro filing of Target segment The target segment of Lifebuoy is the semi-urban and rural households. A brief Psychographics profiling is done for the consumers, not based on any scientific study but on intuitive thinking. Purchasing decisions In this segment, the purchasing decision in the household for soap bars, in most of the households, is typically taken by the women in the house. Hence we attempt to profile the psychographics of women. Spending Habits The consumers in the segment are middle-income to lower middle-income group. The disposable of this group is meager . hence spending is mostly on barely necessities and on augmented products . Motive Every human being, who is part of the society, has an intrinsic desire to be clean due to health and social acceptance reasons. The primary motive behind buying the product is to fulfil this desire i. e. , be healthy and socially acceptable. Media Reach The consumers in semi-urban areas have fairly good access to all sorts of promotional media like TV, newspaper, radio and billboards. However a large portion of the target consumers are from rural areas which the reach of conventional media like television and newspaper is limited. Hence a separate stream of media has to be designed to reach out to the consumers to educate them on the benefits of using Lifebuoy. Activities and Interests The typical woman in the target segment would be housewife. Hence the activities that she would be involved in are very few. Also they would also have very little interests outside of their household chores. The data below is about how women spend their time and what sort of things that they would be interested in. A few pointers have been made as to how marketers can use this information for efficient marketing. Family care: The women in this segment are entrusted with the responsibility of taking care of the family members especially children. Hence this emotion of the women has to be exploited while making advertisements. Work: A large number of women in this segment work in the unorganized sector as unskilled or semi-skilled labor to support their family. Since it is unorganized sector there is less emphasis on personal grooming and more on hygiene (matches with Lifebuoy's value offering) Television: A large number of the women in this target segment, especially in the semi-urban geographies have access to television and soap operas are very popular with them. Hence most of the companies advertising home needs use time slot during the soap operas. Household chores: Most of the women in this segment do the household chores including purchasing by themselves. Hence advertisements should be aimed at housewives directly. Financial planning: The spending power of the people in this segment is very low and hence cost savings are given utmost importance. Hence to entice housewives the product price should be kept very low Opinions Here we try to delve into what kind of views the women have about themselves and surrounding and how this views and opinions affect their buying pattern. 1. Health of the family is important than personal beauty. Hence women are more likely to buy a disinfectant soap than a beauty soap 2. Price can be low to a level where it meets the quality threshold. Anything below this threshold deemed of low quality. Hence both price and quality are important but price is given high preference. 3. More for less is always better. A bundle pack that offer discounts is better than a single pack. 4. Big shops and supermarkets stock only costly products. Hence a typical woman would visit a shop at the end of her street than visiting a supermarket. Hence companies should stock their products at every shop. 5)A brand that with high recall is of better quality than the one which is not. Hence brands should advertise to have a higher brand recall. Positioning Before evaluating the positioning strategy of Lifebuoy, it is important to assess the competitors and identify the factors that influence the purchase decisions of soaps. The main players that have significant share in the segments Lifebuoy operates in are 1)Santoor: Santoor is a sandalwood based beauty soap that is targeted at the woman and is the largest soap brand in South lndia. )Dettol: Dettol is an antiseptic soap from Reckitt Benckiser that has closely followed Lifebuoy in terms of product offering 3)No 1: Godrej No 1 is the most popular soap product from the Godrej house and is currently the third largest selling soap in India and market leader in Delhi, Haryana and Himachal Pradeshvl 4) HUL Products: Lifebuoy also competes with internally with other HUL products like Breeze and Rexona According to a literature research published in the IUP Journal of Management, the factors and attributes that influence the consumer behaviour of buying soaps are )Packaging and Promotion Schemes 2)Composition : Fragrance, Ingredients, Skin Type 3)Availability and Brand Recognition Additionally price and few functional attributes like hygiene and beauty have been considered. Since there is no data to draw quantitative perceptual/positional maps, we have evaluated the soap brands qualitatively based on the factors given above. Marketing Mix: In this section, we try to evaluate how the STP strategy influences the marketing mix of Lifebuoy and how it provides Lifebuoy advantages over its competitors Product: Lifebuoy is a bar soap that is aimed as a family soap with health and hygiene as its selling proposition. The soap was originally positioned as a masculine soap with fitness and health as the value offering. In 2002, the product underwent a major change shedding it legacy shape, colour and fragrance to make it more appealing to all members of the family. The product, since then, is positioned as family toilet soap with 100% protection from germs as it value proposition. As a product that is more than 100 years old and 75 years of presence in the Indian market, Lifebuoy is one of the most recognised products. Positioned as a family soap, Lifebuoy holds and advantage over its competitors as it appeal to all members of the family. This is really important as it fits well with the typical middle-class and lower-middle class households' habit of using the same soap by all the members of the family. However, Lifebuoy fails to attract beauty conscious women in the family. Also, many of Lifebuoy's competitors have products that have traditional ingredients (Sandalwood in Santoor and Godrej No. l) which Lifebuoy has not yet forayed into. Place Lifebuoy is positioned as soap for the semi-urban and rural population. With over 70% of India's population falling under this segment, it provides huge market potential for Lifebuoy. However catering to this segment brings logistical challenges. Lifebuoy enjoys a distinctive advantage over its competitors in this context as it is promoted by HUL, the largest non-tobacco FMCG Company in the country. Due to HUL's widespread distribution network, Lifebuoy is virtually available at every POS. Hence Lifebuoy is able to capture close to one-fifth of the Indian soap industry. Though Lifebuoy is present even in the urban markets it is pushed to the backseat as the focus of the company is to sell its other soap products like Lux and Rexona. Price Lifebuoy is priced in the mid-level segment. The current price of Lifebuoy soap is about Rs 14 for 100 grams. Lifebuoy is available in packs of various sizes (50gm, 75gm, 120 Gms, 4* 120gm family pack) and is affordable to people of all economic sectors. The competitors of Lifebuoy are priced slightly higher than Lifebuoy . The segment that Lifebuoy caters to is highly price sensitive and hence being priced lower than its competitors provides a distinctive advantage. Promotion Lifebuoy promotion through advertising is based on its slogan ‘Koi Darr Nahin' (no fear). Most of its advertisement focuses on cleanliness and hygiene as the central theme. The premise of most of its advertisement is about a child playing/working in dirt with his mom proclaiming ‘Koi darr nahin' to portray that there is no fear of infection as they use Dettol. Since, the primary target market of Lifebuoy is rural market which is not very educated about the benefits of Lifebuoy or cleanliness in general; lifebuoy has taken the initiative of educating the customers. The initiative called Lifebuoy Swasthya Chetana is the largest rural health and hygiene education programme ever in India and has already reached 70 million people till date† With an effective advertisement and CSR activities, Lifebuoy has been able to build up a formidable brand over its competitors. Competitive Strategy With about 18% of the total soap market share, Lifebuoy is definitely the market leader in this industry. The brand has been a pioneer in the mass rural marketing model and is also the price leader among its competitors. Let us at the various strategies that Lifebuoy follows to stay the top. Expand the total market Most of the customers in the target segment are not frequent users of soaps and use soap only for bathing purpose. Lifebuoy has made many steps in educating the customer on the importance of using soap at five key occasions †¢Before Breakfast †¢Before Lunch †¢Before dinner †¢During daily bath †¢Immediately after visiting the toilets Lifebuoy has been involved in many awareness programs which have been discussed in detail in the report. Through such initiatives Lifebuoy has been able to bring in new customers as well as increase the usage among existing customers. Defend Market Share: In the recent years, due to the introduction of many competitors, the market share of Lifebuoy has been on the decline. To defend its market share Lifebuoy has slashed its prices further to gain over competitorsvl†. The brand was also re-launched with an improved formulation that reduces mush and signals better consumer valuelx. Lifebuoy also introduced many variants of its soap with natural ingredients to defend its position against natural soaps like Godrej No. l and Santoor. Expanding market size: Rural segment, which forms the bulk of Lifebuoy's consumer share, is heavily influenced by product availability while making their purchases. The disposable income in this segment is very less and hence consumers buy products as and when they need it and do not stock extra at home. Hence if the product is unavailable on the shelf, they would buy any other product. Lifebuoy (HUL) therefore undertook projects to enhance the rural supply chain by a network of sub-stockists and ‘Project Shakti' in partnership with the Self-Help Groups of rural women. These Self-Help Groups acted as direct-to-home dealers. In rural India, women are the catalyst of change and that is why Project Shakti kept women in focus. Project Shakti has proved to be a great marketing venture for Lifebuoy since it works in both terms which is promotion as well as a distribution network with social welfare benefits. Through such innovative campaigns, Lifebuoy is able to expand its share in the years following its repositioning. However in the recent years the market share has been declining. Building Brand Equity Lifebuoy has been in India for over 75 years. Since then the brand has been able to connect to the consumers at an emotional level and develop a brand loyalty. Today the brand is market leader in the soap market with over 18% market share and has been repeatedly voted among the top ten most trusted brands in the country*. Though the brand had to undergo a re-positioning in 2002 and had to face a plethora of competitors, both external and internal to HUL, Lifebuoy has not only been able to survive but also emerge as the market leader. A few traits about brands have been given below. Brand Promise Lifebuoy promises to give 100% better protection from germs, which is repeatedly mentioned in its ads. The brand aims at providing health and hygiene to all members of the family by protecting from germs. The brand promise of Lifebuoy closely follows the mission of providing affordable hygiene to all the people of the world. Lifebuoy is the largest selling health soap in the world and has been proven to be effective against germs. Brand Archetvpe Lifebuoy should be regarded as the Caregiver as the vision of Lifebuoy closely matches the core desire of the Caregiver, to protect and care for others. Lifebuoy has been involved in bringing awareness among its consumers in the importance of health and hygiene. Many of its social awareness programmes have already been discussed. Brand elements In this section we look at the brand elements of Lifebuoy and how each element helps in building the brand equity Brand Name The name Lifebuoy is derived from ‘lifebuoy' which means’*† â€Å"a life preserver in the form of a ring of buoyant material†. The name is apt for the brand as it clearly conveys the message of health and hygiene and is as such a life saver. However in the Indian context, where most of the consumers in Lifebuoy's target segment are not highly educated, the brand name which is in English has very little or no significance. Logo : Lifebuoy's logo consists of a Red cross with Lifebuoy written across it. Red Cross is usually associated with ambulance and hospitals and as such indicates good health and hygiene. The logo is also very common and hence is easily recognisable and recallable, the two important characteristics that are necessary for any brand. The logo also means the same in all culture/geographies and hence can be used across the globe. Particularly in the Indian context, the colour red signifies simplicity, purity and holiness and protector from evil spirits which is evident from the fact that red is used in all auspicious ceremonies (bridal dress, thilak, sindhoor etc. . Hence it conveys the brand promise of Lifebuoy. Slogans/Jingle Over the years Lifebuoy has used many slogans/jingles that have helped it build its brand equity. The most popular of Lifebuoy's jingle was the one launched in the 1992 football advertisement â€Å"Thandurusti ki raksha karta hai lifebuoy, lifebuoy hai jahan tandurusti hai wahan† meaning â€Å"Lifebuoy protects good health, good healt h is where Lifebuoys is†. The jingle is particularly famous because it was rhythmic and catchy. It is easily one of the most recallable jingles of all times. It also clearly conveyed the brand promise and hence was able to spread brand awareness among the consumers. In 2002, after the brand underwent a change, the jingle was changed to â€Å"Koi Darr Nahin† meaning â€Å"No Fear†. The new jingle portrayed that by using Lifebuoy, there was no fear of infections. Hence, Lifebuoy has, over the years, used slogans that are attention getting and communicating the prime benefit to the consumer. Packaging:- Prior to 2002, Lifebuoy was sold in ordinary packaging and was red in color with a very strong smell due to the presence of carbolic acid. However, in 2002 the packaging was changed to make the brand more appealing. The logo was modernized to match the contemporary standards. The shape of the bar was also changed from brick to a more contemporary one to match the standards set by its competitors. The brand also focused on the rural consumers and introduced small sized packets at lesser prices to make it affordable. The following elements are not strictly part of typical brand elements. However, in Lifebuoy's context they are significant in differentiating the brand from its competitors. They also fit in the three criteria of brand building as they are memorable, meaningful and likable. Characters:- Traditionally, Lifebuoy has never used any celebrities or any characters in its advertisements. This was because the brand never wanted to position itself as premium brand and hence the use of celebrity did not fit in well with its image. Since its repositioning in 2002, Lifebuoy ads have always been revolved around middle-aged woman (mother) and kids. Effective Marketing:- Rural Marketing:- Since its repositioning, Lifebuoy's has focussed on the rural markets and built a strategy to spread brand awareness through TV and print media. It also launched Lifebuoy Swashthya Chetana, the first single largest rural health and hygiene educational program through which it has been able to reach 70 million people already. The campaign aimed at educating the community especially the children about the necessity of basic hygiene in maintaining good health. Since most of the people in the target segment did not have access to print or TV media, Lifebuoy designed innovative methods to reach to them. It used innovative communication tools at melas, festivals etc. to spread awareness about hygiene and health by product demonstrations. These techniques were used in order to change the hand-washing and bathing habits in rural India. For example, people in mela were asked to put their hands below a special camera where they could see the germs on their hands and were asked to wash their hands with Lifebuoy and see the difference. Hand-carts were also displayed at the company's stall for attracting more people. Lifebuoy tried to market the product not just at the point of sale but also at the point of consumption. Ideas like putting advertisement stickers on hand pumps, walls of the wells, putting tin plates on trees surrounding the pond were some of the innovative media utilised by Lifebuoy. Other media techniques used were shop-fronts and cinema van operations having films and audio cassettes with songs and dance sequences f)om popular films that comprised ads of HUL products during breaks. Through such innovative campaigns, Lifebuoy was able to reach out to customers who could not be reached through conventional media and was able to create a brand loyalty among the rural people. CSR work Since the launch, Lifebuoy has been involved in many health awareness programs. The brand pursues a social mission of bringing health to all the people around the world. †¢Lifebuoy has launched ‘Save the Children' campaign to spread awareness about prevention of diarrhoea. The programs aims at promoting handwashing with soap as the most economical way of fighting diarrhoea †¢It also conducts Global Hand washing Day, an event which aims at educating children about the importance of washing with soap and water. The event has been very popular and now holds the Guinness record of largest community hand wash event. Through Gurudwara, a promotional programme done with collaboration with Gurudwaras (Sikh temples) Lifebuoy has been able to create awareness among the rural population of Punjab. †¢Lifebuoy also launched ‘The Lifebuoy way of life' in Mumbai, a study aimed at understanding whether a bar soap when used as recommended for hand and body washing reduces d iarrhoea and/or acute respiratory infections in the target population. Lifebuoy also launched Lifebuoy active involvement in health awareness programmes has helped it develop a brand loyalty and value above its competitors.

Social class and participation in further education

At the first portion of this appraisal I need to indicate out the most of import points discussed at the article â€Å" Social category and engagement in farther instruction: grounds from the Youth Cohort Study of England and Wales † written by Ron Thompson. Before I carry on with my treatment, I have to squeal that this article had a great impact towards my personal thought refering the educational reform that is taking topographic point in Cyprus. I have found a batch of similarities refering our educational systems and its jobs with the one the writer is discoursing. At this paper, the writer examines the category distribution of immature people, aged 16-17 old ages, in colleges of farther instruction ( FE ) by utilizing informations from the Youth Cohort Study. He finds, contrary to popular perceptual experiences of FE colleges as being for ‘lower category people ‘s kids ‘ , middle-class pupils every bit good as propertyless pupils are good represented. In contrast, this does non connote that FE colleges are establishments of pick because middle-class representation is frequently related to take down accomplishment and, for low-achieving propertyless pupils, go forthing instruction wholly is more likely than entry to FE. In recent discourse on the instruction of immature people and grownups, and as Avis reference out, recounts how educational research from the 1980s, on the manner in which pupils ‘ experiences in instruction served to reproduce class-based orientations towards waged labor, came to be superseded by a place that, whilst supplying more complex histories of larning experiences, favoured procedures related to individualisation instead than the structural footing of category inequality. Furthermore, Avis calls for structural histories of societal inequality – including race and gender every bit good as category – to be placed one time more in the foreground, whilst retaining an consciousness of the complexness of educational and societal dealingss. ( Avis, 2006, p.344-345 ) Even though the writer efforts to highlight category in relation to educational patterned advance by concentrating on the engagement of 16-17 twelvemonth olds in farther instruction ( FE ) colleges in England and Wales, nevertheless these colleges are frequently conceptualized as mostly propertyless establishments, both historically and culturally, and as enduring from a marginalisation that belies the recent important additions in authorities disbursement on FE. As Richardson mentions the predominating attitudes to the sector that so far as those in Whitehall and the media are concerned, the cardinal but mute point about colleges of general FE in stratified England remains that they are tiring, difficult to understand and something best suited to ‘other people ‘s kids ‘ ( Richardson, 2007, p.411 ) . Not merely Richardson mentioned this but besides Raggatt and Williams ( 1999 ) are conveying similar points, observing a systemic disregard of FE that is class-based and related to images of FE as a 2nd pick establishment concerned with low-status vocational or reme dial classs. ( 455 ) UK authorities have topographic point a cardinal function refering the FE in the 21st century. The FE sector in England and Wales occupies an uneasy link of policies associating to societal inclusion and planetary fight. FE is holding a cardinal function in the creative activity of future high-skills, knowledge-based economic system and as lending to societal coherence, indirectly through wealth-creation stimulated by high accomplishments and straight by agencies of educational proviso aimed at deprived persons. However, these places have been questioned by many research workers, and the ‘competitiveness colony ‘ has acquired a hegemonic position within instruction and is responsible for much of the rhetoric permeating authorities policy. In pattern, FE is positioned within womb-to-tomb acquisition and as a supplier of academic and vocational classs whose common characteristic is their lower position compared with those offered by more esteemed establishments, such as universities, sixth-form colleges and school 6th signifiers. But as Bathmaker reference, many immature people, inscribing on a class in FE is a silent recognition of their lower position as pupils and of the fact that certain chances are closed to them, they ‘follow a peculiar path, non so much because they know what they want to make, but because they know what they can non make ‘ ( Bathmaker 2005, 86 ) . These pupils are improbable to reflect the authorities ‘s placement of FE within its rhetoric of ‘learning society ‘ . Indeed, their attitudes to larn may be seen as ‘reflecting non so much built-in capacities of single scholars, as a response to their placement in an instruction and preparation hierarchy. ( 252 ) Something that needs to be mentioned at this point is that the category distribution of immature people, aged 16-17 old ages, across the varied locations of post-16 instruction is examined. However, the great bulk are following full-time classs. For the higher societal categories, this is chiefly in schools and sixth-form colleges ; for the lower societal categories, attending at an FE college is non much less likely than attending at a school or sixth-form college combined. In old educational attainment is taken into history, the distribution of immature people in full-time instruction reveals that the category composing of FE is constructed as much from middle-class failure as from propertyless disadvantage. Working-class 16-17 twelvemonth olds in full-time instruction with five or more GCSE base on ballss at classs A*-C are twice every bit likely to go to an FE college as those from the highest societal category with the same scope of makings. At the same clip, 16-17 twelvemonth o lds from higher societal categories with fewer than five A*-C classs are more likely to be in FE colleges than similar propertyless pupils. ( 180 ) In decision, the societal composing of 16-17 twelvemonth olds in FE colleges in England and Wales derives from the interaction of two chief effects: the increasing likeliness of go toing such establishments with falling category place ; and an increasing engagement rate in post-compulsory instruction with go uping category place. These effects are strongly modified by old educational accomplishment, so that high-achieving working-class immature people are less likely to go to FE than their category place might bespeak, and low winners from the in-between category are more likely to happen themselves in a farther instruction college than might be expected. However, a important category consequence remains: in the higher class of attainment, working-class 16-17 twelvemonth olds are more likely to go to FE than equals from the in-between category, whilst in the lower class the contrary is true. Gender differences are besides mediated by category to some extent Furthermore, research that makes seeable middle-class immature people in the FE system alongside their working-class equals could assist to reply the inquiries raised.

CAR

CAR My parents have had a beautiful red 1991 firebird since it was brand new. They have always kept it stored for the winters to keep it from rusting and not only that, it doesn't drive well through snow and on the ice. Ever since I was around the age of 14, I begged my dad to let me have it when I get my driver's license. He was pretty much "Ok"  about the idea but my mom was like "No way! That's my car!"  I knew with my dad, I would definitely get my way, only because I have always been daddy's girl.Of course, the day I get my license the car was mine. I drove it to school the next day and parked away from all the other vehicles so no one would crash into it. Everywhere I drove it I got compliments on it and people would be asking me so many questions about it.Rocko in the Rocko's Modern Life comic book series

Beer Wars Essay Example for Free (#3)

Beer Wars Essay Essay Topic: War , Dogfish Head Brewery Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints Beer Wars is documentary about the American beer industry and how the 3 largest US breweries try to drive out the competition. This documentary covers how lobbyists are used to control the beer market and drive out smaller breweries such as Dogfish Head Brewery, Stone Brewery, and Moonshot: all producers of craft beer. The documentary describes how a 3 tier system was put into place to separate the powers of selling beer and prevent a monopoly but the laws that were put into place to prevent the monopoly, infact, promoted the size and strength of the largest beer corporations. An oligopoly was formed and maintained between Anheuser Busch, Coors, and Miller. Porter’s Five Forces Model is a business strategy that was covered in Beer Wars. Anat Barron described how difficult it was for small craft beer makers to be new entrants to the beer industry. When Anheuser Busch felt the least bit threatened, they had the capital and access to distribution channels that the smaller breweries did not have. The craft breweries found it greatly difficult to compete with the big 3 because they were not a substitute for the Big 3’s product, they were a small competitor. Anheuser Busch controlled the bargaining power because they were able to keep prices down due to their size and pockets while small craft breweries had to be more expensive because of the quality and care that went into it on top of having to pay a higher rate for ingredients compared to the other large corporations. To cite an example of the deep pockets that the big 3 had, Anheuser Busch came out with beer with caffeine in response to Moonshot beer, which was a craft beer (and the first of it’s kind). It can be viewed as theft but they had the pockets to Moonshot out. They targeted the bars and stores that carried Moonshot and gave them free cases of Anheuser Busch’s version of Moonshot beer. Though illegal some bars took it because it was free and busch had better prices to drive moonshot out. The intensity of competitive rivalry was at an all-time high when it came to Anheuser Busch trying to weed out the smaller breweries. The big 3 breweries managed to control the market share through advertising on tv , sponsorships, and on the store shelves through strategic placement of their product. The three tier system that separates the powers of selling beer delves into how lobbyists are used to control the beer market. Anheuser Busch uses their deep pockets to get rid of competition from small craft beer makers and control consumer choice. They purchase other beer corporations. Although only touched upon briefly towards the end of the film, Anat touched upon how Coors and Miller had to go into a 50/50 joint venture to compete with Anheuser Busch. Coors and Miller scanned the beer environment and realized that they could not keep a myopic view and hope for things to turn around. They knew that in order for each to survive, they needed to join forces. They were easier for Anheuser to take out individually but stronger as a whole. Beer Wars. (2017, Mar 04).

Health Care Reform Matrix Assignment Example | Topics and Well Written Essays - 500 words - 3

Health Care Reform Matrix - Assignment Example Purchasing a students’ travel health insurance coverage would help safeguard students from unanticipated accidents while abroad. Foreign students studying in America can receive international student health insurance plans. The student health advantage enables them to obtain the visa and covers costs such as mental health maternity, or international emergency care services. The law allows a review of international student benefits insurance plan annually to help cater for expense costs. Affordable care act implementation has resulted in reforms in student health provisions such as affordable health insurance covers. Presently, both American and alien college students can obtain travel insurances or international emergency covers easily and faster than before. Affordable care act reforms have promoted comprehensive access to health care. Nearly all USA citizens can access quality health care services because of reduced costs of health insurance and coverage. The health reforms have resulted into prevention of excessive spending in the healthcare sector. The reforms also advocate rights, insurance rules, new on creation, spending and tax issues (Murdock, 2012). Medicaid program initiated methods of helping poor individuals in the society to obtaining quality health care services. The program enabled provision of health services to many poor income citizens in America. The affordable care Act reforms would result in the creation of new Medicaid groups between the ages of nineteen to sixty-five. Medicaid beneficiaries would not be entitled to Medicaid incarceration. Medicaid reform would also ensure for the deduction of health costs for children, families and pregnant women. The Medicaid reforms, however, do not affect Medicaid groups such as foster care children, aged and disabled persons. Reforms in health care law would help states to issue and manage Medicaid coverage.

Software Engineering mid Essay Example | Topics and Well Written Essays - 750 words

Software Engineering mid - Essay Example Application software - may be written in obsolete programming languages. Application data - often incomplete and inconsistent. Business processes - may be constrained by software structure and functionality. Business policies and rules - may be implicit and embedded in the system software. Answer to section 7: The fundamental activities that are common to all software processes are: Specification: It relates to the initial specifications on how to build the software. The process of establishing what services are required and the constraints on the system's operation and development. Design: It relates to the process of converting the system specification into an executable system. Validation: It is intended to show that a system conforms to its specification and meets the requirements of a system customer. Evolution: Software is inherently flexible and can change. The properties like scalability and flexibility is addressed here. Answer to section 8: The advantages of incremental development and delivery are: Customer value can be delivered with each increment so system functionality is available earlier. Early increments act as a prototype to help elicit requirements for later increments. Lower risk of overall project failure. The highest priority system services tend to receive the most testing. Answer to section 9: The six fundamental best practices of RUP are: Develop software iteratively Manage requirements Use component-based architectures Visually model software Verify software quality Control changes to software Answer to section 10: The five common project management activities are: Proposal writing: Usually done before getting the project. Project planning and scheduling: Done as a part of the planning process. Project costing: Project feasibility...A project milestone is a predictable state where a formal report of progress is presented to management. Application domain experience: For a project to develop a successful system, the developers must understand the application domain. It is essential that some members of a development team have some domain experience. Programming language experience: This is normally only significant for short duration projects where there is not enough time to learn a new language. While learning a language itself is not difficult, it takes several months to become proficient in using the associated libraries and components. Problem solving ability: This is very important for software engineers who constantly have to solve technical problems. However, it is almost impossible to judge without knowing the work of the potential team member. Educational background: This may provide an indicator of the basic fundamentals that the candidate should know and of their ability to learn. This factor becomes increasingly irrelevant as engineers gain experience across a range of projects. Personality: This is an important attribute but difficult to assess. Candidates must be reasonably compatible with other team members. No particular type of personality is more or less suited to software engineering. 3.

Evaluation of Immigration Customs and Enforcement Budget Essay

Evaluation of Immigration Customs and Enforcement Budget - Essay Example ICE has estimated 15,000 employees of which 400 are in the domestic and 50 are in international offices The budget allocation goes to various departments depending on the activities carried out; homeland security investigations, enforcement and various operations in the office of state. ICE is involved in the local and tribal coordination, principal legal advisory, professional responsibility, immigration and customs enforcement, professional responsibility. ICE is the primary investigative arm of the department of homeland security. ICE is a key component of the DHS layered defense approach to protecting our nation. There are various subcommittees that deal with the jurisdiction over each agency’s money and finance investigations, war and national defense statutes. There are more than 8,500 special Agents, making it the second largest federal law enforcement and criminal investigative agency .The urgency is headed by the office of the chief financial officer, Washington. ICE has the annual budget of more than $5.7 billion, the Management and administration activities for ICE. Executive Office of the President, Office of Management and Budget (2011) states that the Management and administration activities include executive overall leadership direction, strategic and policy development.The budget is authorized by different people that deal with the allocations of the resources. The proposed outlay for the agency include; Science and technology operational research and enhancement program $17.9M, supply chain secure corridors pilot project $9.8 air cargo project $ 16.1M and automated carry-on detection project $ 1.1M. The actual outlay overview involves E-verify and staffing, automatic threat recognition project $6.1m, viable bio particle capture project $2.1M, National Bio and Agro- Defense facility construction $150.0. According to Lake (2010), there are various political influences on the budget allocation in the ICE. Operation community

An Empty World To A Full World Environmental Sciences Essay

An Empty World To A Full World Environmental Sciences Essay For much of human history, the human population was low; its ability to harvest or extract natural resources and harness energy was within the carrying capacity of the biosphere; and anthropogenic waste, both quantitatively and qualitatively, was within the capacity of ecosystem sinks to absorb. As human population has grown and technology has advanced, consumption of resources and production of waste have vastly exceeded sustainable levels and now threaten to overwhelm ecosystem functions. An economic system designed for a world of unlimited resources and unlimited sinks is no longer functional in a world of finite resources and overflowing sinks. Prize-winning economist and former Senior Environmental Economist at the World Bank Herman Daly (born 1938) has devoted much of his professional life to creating a new conceptual framework for understanding the implications of these changes. Daly coined the term empty world to mean our earlier, if erroneous, view of the human role in relat ion to the biosphere and its resources, and full world to describe the present reality. In an empty world, it was possible to view human activity and the human economy as all encompassing, and the ecosystem as a subset of the economy, valuable primarily for its ability to supply throughput in the form of energy and stock-fund resources. When labor and human artifacts the things people make were in scarce supply, they were the limiting factors in human and economic development. Much of the focus of human endeavor was therefore on developing an infrastructure of technology to efficiently turn natural resources into needed manmade capital and artifacts. Throughput flowed from an apparently limitless abundance of resources to environmental sinks so apparently infinite that their services in absorbing and assimilating waste were not even assigned economic value or ownership. CONCEPTUAL FRAMEWORK FOR A FULL WORLD This picture is no longer realistic. The global economy, driven by surging population and consumption levels, has depleted both renewable and nonrenewable resources and degraded the air, water and land surfaces in the process. The ability of the biosphere to absorb and process the waste generated by economic processes is rapidly becoming overwhelmed. As natural capital is drawn down, we lose the very ecosystem services on which we rely to sequester carbon, regulate atmospheric gases, maintain climate, control flooding and erosion, form new soils, and recycle nutrients. [is this mine?] [full world graphic] This is the critical flaw in economic theory: it fails to take into account how economic processes consume resources and generate wastes, deplete resources and reduce assimilative capacities. Herman DalyNeoclassical economics was based on a preanalytic vision of unlimited growth unconstrained by questions of resource depletion or overwhelmed sinks. The framework for dealing with the new full world paradigm is provided by the emerging transdisciplinary field of ecological economics. If traditional, or neoclassical, economics is the study of the allocation of scarce resources among competing interests using the market as the mechanism of distribution, then ecological economics is the study of how to balance competing needs for resources justly and sustainably among competing human and environmental interests within the constraints and limitations of the biosphere. While neoclassical economics has defined human welfare as the ability to satisfy wants, ecological economics searches for ways to reduce and redistribute consumption. Where neoclassical economics sees growth as a panacea, ecological economics, with its awareness of finite resources, sees growth as the problem. Where neoclassical economics measures progress in terms of per capita income and Gross Domestic Product (GDP), ecological economics utilizes alternative indicators of development such as the Genuine Progress Indicator (GPI). ECONOMIC CONCEPTS Some of the concepts which have emerged from ecological economics which are useful in understanding the full world paradigm are: Sustainable Scale is the level of consumption at which the economy functions within the bounds of biophysical carrying capacity, without drawing on natural capital. Optimal Scale is a concept from macroeconomics meaning the point at which marginal costs are equal to marginal benefits, ie the cost of producing a unit of product is equal to the benefit received. This concept can be extended to environmental impacts and social consequences as well. Uneconomic Growth All economic activities involve the throughput of materials and energy and a consequent cost to the environment. When the value of the natural capital being taken from the system is greater than the value of the manmade capital which is generated, Daly it uneconomic growth. This is a specific application of optimal scale to ecological economics. ENVIRONMENTAL CONCEPTS Natural Capital to draw an analogy from the monetary system, the ecological system can be visualized as being built upon a store of natural capital which yields interest in the form of natural resources and ecosystem services. If we are careful to live on the interest, the capital will last forever. When we dip into capital, as when we extract nonrenewable resources, overuse renewable resources, or overwhelm sinks, future income is reduced. Ecosystem Services The interactions of the plants, animals and resources within an ecosystem, and the results of those interactions, are called ecosystem functions. When an ecosystem function has a value to human beings, we call it an ecosystem service. In an empty world, ecosystem services were treated as open-access free goods. In a full world, ecosystem services are increasingly valuable. CAUSES OF A FULL WORLD HUMAN POPULATION GROWTH Sometime in July 2011, a baby will be born who brings the living human population of this planet to 7 billion. Using an exponential growth model, at our current 1.17% rate of growth, the population would be projected to double from 7 billion to 14 billion people in another 58 years. Although the historic population growth curve exhibits the classic hockey stick shape of exponential growth, most population scientists believe that a logistic growth equation, which adds calculations for death rates and ?, is a better model for predicting the future growth of the human population. Due to OVERCONSUMPTION LIVING IN A FULL WORLD SOURCE LIMITS Source limits: (see definition of source in Daly glossary, pg 440: That part of the environment that supplies usable raw materials that constitute he throughput by which the economy produces, and which ultimately returns as was to environmental sinks. ) Hubbert curve (graphic?) and resource scarcity (this will be a substantial section). I need to understand Hubbert curves. Check to see whether the graphics in EOE are sourced outside and write for permission to include an outside graphic. Vocab: depletion, Hubbert curve, The other huge change in carrying capacity is related to the new scarcity of natural resources. Economics has great difficulty in acting on the new scarcity and limits to growth. Distribution is also a problem with natural resources. RENEWABLE RESOURCES For every economically significant renewable resource, from forests to fisheries, the rate of extraction is now limited by scarcity, not by a lack of technology or equipment to extract it.-Herman Daly The term renewable resources is deceptive in a full world. If a resource is theoretically renewable but is being depleted faster than it can regenerate, the resource will eventually become exhausted. The worlds forests and fisheries are already critically depleted and are being consumed faster than they can regenerate. This issue has been called the tragedy of the commons.[link?] As stocks of a resource fall, it is in the common interest for individuals to use less. However, the individual forester, or the individual fisherman, has a family to feed and an investment in equipment which require that he continue to take as much of the resource as possible. Resources already depleted from overconsumption face additional threats from environmental degradation and climate change. Renewable resources depend heavily on ecosystem services such as rain. In turn, depletion of the natural capital through resource exhaustion threatens the ecosystem of which those populations are a part, thereby putting the ecosystem services provided by that ecosystem at risk. [graphic of this cycle] WATER Water occupies a unique position, not only because it is essential to life on the planet and plays a pivotal role in so many environmental processes, but because it has properties of both renewable and nonrenewable resources. Although the amount of water on earth is considered to be finite, the natural hydrologic cycle cleans and redistributes the supply in what have, until recently, been fairly predictable patterns. Human activities have made significant direct changes in the availability and distribution of water resources through pumping of aquifers, and the redirection, cooption, and pollution of natural flows of surface water. Human activity has also begun to make noticeable indirect changes in the distribution of rainfall and surface water through climate change. Water shortages may become the defining crisis for much of the worlds population in less time than it will take to test other facets of planetary carrying capacity. Worldwide, climate-related changes in rainfall are already being felt. A recent study by the Environmental Defense Fund, which added climate change projections to existing models of population growth and human water consumption patterns shows that 70% of the United States will be at risk for water shortages by the year 2050. In 35% of the country, the crisis is expected to be severe. NONRENEWABLE RESOURCES Every resource on the planet is limited to what is already here, with the exception of energy, which falls onto the earth at a fixed rate in the form of sunlight. This wealth is called natural capital. Some resources are nonrenewable, such as minerals [needs work] M. King Hubbart, a petroleum geologist, demonstrated that if you create a graph for the cumulative extraction of a nonrenewable resource over time, plotting the total extraction for a given period on a vertical axis, and time on the horizontal axis, the graph will form a bell curve starting at zero, before extraction began, rising gradually to a peak, and falling off again as the resource is depleted. The area under the curve measures the total available resource reserves. This type of graph is called a Hubbert curve. As the richest and most readily available resources are extracted first, many other mineral and other nonrenewable resources are now at or approaching peak on their respective Hubbart curves. [graph] FOSSIL FUELS AND ENERGY Fossil fuels are currently the predominant energy source in the world and a major component in vast numbers of manufactured products, from fertilizer and pesticides to plastic. Fossil fuels drive both the world economy and, through the release of greenhouse gases during combustion, climate change. A Hubbart curve demonstrates that oil production has peaked worldwide and is on the downward side of the curve. While oil reserves remain in the ground, both as crude and in oil shales, extraction of these reserves will be increasingly difficult and expensive, while the quality of the available reserves will decrease, requiring more technology to refine. SINK LIMITS Every economic activity produces waste. At one time, the earths ability to absorb waste was imagined to be unlimited. However, the sheer quantity of anthropogenic waste, much of which has no natural processes developed to break it down, means that land, air and water-based ecosystems are overwhelmed. Waste, of course, occurs during natural processes. However, the post-industrial waste stream has changed both qualitatively and quantitatively. Quantitative changes are due to human population and excessive consumption of manufactured goods. Anthropogenic waste includes chemicals and compounds not found in nature, naturally occurring substances purified or concentrated beyond what would be found in nature, and chemicals and minerals previously sequestered underground, has created a qualitative change in anthropogenic waste CARBON SINKS All living things are made up of carbons. Plants uptake waste carbon in the form of CO2 from the air and use it as building blocks, storing the carbon until it is released again through decay or combustion after the death of the plant. This process is called carbon sequestration. The cumulative ability of the earths plant life, as well as the phytoplankton in the oceans, to sequester carbon is called the carbon sink. Mathematicians are working to calculate the total capacity of the carbon sink. Excess carbon dioxide remains in the atmosphere as a greenhouse gas. While debates occur over the exact amount of carbon which can be sequestered in the earths carbon sinks, the rising levels of atmospheric CO2 responsible for climate change are evidence that anthropogenic CO2 emissions are exceeding the capacity of the biospheric carbon sink. CLIMATE CHANGE CARRYING CAPACITY The total impact of the human population on the environment is dependent on the combination of the number of people and their per capita consumption of resources. Thus estimates of global carrying capacity are highly variable and controversial. The carrying capacity of the earth means the number of people who can be supported at a given rate of consumption with a given level of technology. Currently, 9.5 billion is considered to be the conservative estimate of the carrying capacity of the planet for human population, with some theorizing upper limits as high as 50 billion. However, it should be remembered that with a population approaching 7 billion today, over 1 billion people are chronically hungry or malnourished. One person dies of starvation every 3.6 seconds. Over the next decade, water issues are likely to be the largest threat to ecosystems and human survival in many parts of the globe. Estimates of the planets ability to support vast population increases assume empty-world a ccess to unlimited resources, a continued supply of ecosystem services, and development of new and unspecified technologies, which may or may not be consistent with the Second Law of Thermodynamics. [one planet-6 planets graphic] While waste and distribution problems play a part in the one billion people who are currently starving on Earth, it is highly unlikely that the planet can sustain another 7 billion with any reasonable quality of life. Estimates of the carrying capacity of the earth vary from 9.5 billion to 50 billion, but in point of fact, we have been drawing on reserves of many of the earths nonrenewable resources since 1980, when the earth only supported 3.5 billion people. This is analogous to spending the principle out of a savings account rather than drawing only the interest. It is likely that 3.5 billion is the number of people which the planet can comfortably support. FOOD The future of food production depends on human population, the impact of population growth on arable land, climate and weather, rates of topsoil depletion and degradation, and how decreasing stocks of oil will be allocated between the energy sector and the agricultural sector CHANGING THE PARADIGMS It is clear that we live in a full world and probably have for over a generation. It is imperative that we reduce both human population and levels of consumption, end the use of fossil fuels, and develop technologies to recycle close to 100% of scarce minerals and other resources, and focus on non-consumptive measures of quality of life. This will require a new economic paradigm. The neoclassical model, built on the empty world view of constant increases in system throughput, must be revisioned to conceptualize ways to optimize human welfare at or below current levels of throughput. This will require an emphasis on development rather than growth planet-wide, and reductions in consumption levels in the developed world. THE CRITICAL IMPORTANCE OF ECOSYSTEM SERVICES The interactions of the plants, animals and resources within an ecosystem, and the results of those interactions, are called ecosystem functions. When an ecosystem function has a value to human beings, we call it an ecosystem service. These interactions are vast, complex, and incompletely understood, but without the natural ecosystems which surround us, we would have no air to breathe, no rain to water crops, no ability to assimilate any of the CO2 and other greenhouse gasses generated by human activity. Even the insects which pollinate our crops are an ecosystem service. Maintaining the requirements of life for other species is often seen in terms of the threat to competing human interests and becomes the focus of intense controversy. Because of the complexity of ecosystems, the subtle nature of the services they provide, and the fact that small losses to the web of life which makes up the living portion of the ecosystem often seem, at least at a casual glance, to have caused no damage, we have been slow to develop any system of valuation for ecosystem services. Efforts to assign value to natural capital have focused instead on stock-fund resources lumber, fish, maple syrup, pharmaceuticals, and crops. When environmental damage threatens a stock-fund resource, an industry, which represents a section of the economy, is threatened, and that is worthy of response, if only because if it is an industry, it has lobbyists and voters. Ecosystem services to the planet are reduced when their structural components are harvested as resources, and by unsustainable or toxic waste. One benefit of defining ecosystem services as services in the economic sense is that it places these services on a par with other economic services CONCLUSION SOURCES: Development, Heresy, And The Ecological Revolution:An open letter to the industrialized world by David C. Korten, Dancing Toward The Future (IC#32),Summer 1992, Page 30, The Context Institute An Essay on the Principle of Population by T. R. Malthus. 1798. _________